“Welcome to the U Hotel.  Tonight we have Willow Nolte (Nick Nolte’s step daughter), DJing in the bar”.
— U Hotel desk agent

Nowadays, every hotel has hip or boutique trappings.  DJ in the lobby, bespoke designer uniforms and artisanal nuts in the mini-bar. The Holiday Inn has caught up too, with "art programs" and locally sourced everything.  Even your local Kimpton kinda looks like an Ace (if you squint slightly!). Amy Schumer and Portlandia parody the scene below.

Deuce Hotel  mimics the Ace, Portlandia Season 2

Deuce Hotel mimics the Ace, Portlandia Season 2

Amy schumer's  U Hotel  mimics W hotels

Amy schumer's U Hotel mimics W hotels