Collaborations have long been the wave for hotels (peep all our content, to reinforce that fact). The hipper and brighter the name, the more impactful the collab. So it's no surprise W hotels have folded supermodel Joan Smalls into their executive roster, coining a new title for her position - Global Fashion Innovator.
Smalls will curate fashion and travel content, making appearances at W's around the world, as well as on their new website, The Angle! Last month the partnership kicked off with a jaunt to open W Goa.
"I am thrilled to be named the first ever Global Fashion Innovator of W Hotels," says Joan Smalls. "It is a dream job of mine to be able to combine two of the things I love the most: travel and fashion". Keep up with all W news at The Angle
By Moeima Makeba (Images : John-Paul Pietrus)