simon warrington

HYPE HOTEL AUSTIN

simon warrington
HYPE HOTEL AUSTIN

SXSW kicked off with a feast of new music and the Hype Hotel was the place to be.  Highlights included live sets from Spoon, Earl Sweatshirt, Leon Bridges and ILoveMakonnen.

Car giant Mazda badged and bankrolled this years event. Dialing up the hip factor, they parked a car on site that could actually play music. Guests were invited to tap the vehicle (like a drum pad) creating sounds and rhythms, all thanks to a little known technology called "Mogees", (photo : Brooklyn Vegan).